But, I have a hard time focusing my attention and efforts so my one site idea suddenly turned into 3 sites to test 3 different approaches. I have an existing Fitness related site, a new Sports site and a new Outdoor site (we’ll creatively call them the FitnessSite, SportSite and OutdoorSite during this case study). I’m going to test building an authority site, a comparison/review site and a pure Amazon affiliate site and see how it goes. You’ll get to come along for the ride.
Online commerce has put purchasing power in the hands of the consumer in ways that hadn’t existed only a few short decades ago. With the power of social media, content publishers, and a plethora of digital media readily available at their fingertips, today’s consumer are more educated and shopper-savvy than ever before. This isn’t just limited to the product categories a customer is familiar with either. If a customer wants to find a car but doesn’t know the first thing about buying an automobile, there are more than enough websites ready to explain different buying options, how to identify a car, what to look for in a used vehicle, and more. And some of the biggest beneficiaries of this are luxury brand advertisers.
Beyond these great offerings, Wealthy Affiliate doesn’t demand high upfront fees. If you are just starting out and want to test the waters, you can sign up for free for their Starter Package to check them out. This was a big deal for me personally because after searching so long and seeing so many schemes, I was wary of investing my money into something that would not have any return. Then when you are ready to invest, their premium package is completely affordable and comes with 50 websites and higher payouts.
And speaking of customers, one of the best ways your Luxury Brand can gain an advantage by simply thinking about who their customers are, not who they envision them to be. According to Rakuten affiliate experts, the challenge comes from Luxury Brand advertisers thinking that their customers prioritize the presentation and exclusivity of the brand, which is why they’d prefer to learn about products from places like content sites versus coupon/loyalty programs. While it’s true that customers do appreciate the value and presentation of the brand, they’re not on coupon sites or loyalty sites for a discount or because they can’t afford the brand otherwise – just the opposite in fact. Most affluent shoppers are looking to buy Luxury Brands through these sites because they’re looking to earn value in places other than savings. This could be because of a rewards-type structure on loyalty sites, or free shipping on a coupon site. Knowing your customers are key, knowing where they shop and why is even better. the graphic on the right illustrates the mindset of affluent consumers: they shop for the best deal the can, even if that deal means finding their savings somewhere other than the pricetag.
*Yes: As you may have guessed, the link above is my two-tier affiliate link. There are a few of these links on this site to pay me a small commission and allow me to keep this site free instead of a monthly membership site. Using my two-tier affiliate link will not affect the amount of commission paid to you with this or any other program. My commissions are paid out of the vendor’s cut, not yours.