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The meat of the post is his month by month playbook and recounting of how his site grew. The first month was all about creating and setting up the site, as well as how he chose a product and how he decided to monetize it. This highlights the sheer amount of work he put into research and content to fill his site. He dug deep into reviews for his chosen product and he wrote deep reviews stretching into the 2,500-word range. Month 1, he had just over 800 visitors and made $115.
Being a channel that is primed on conversion, publishers have excelled at being in a position to receive the final click. But what about rewarding early funnel influencers? Although the last click CPA model is the most common payment model within the affiliate channel, we have learned it lacks flexibility when it comes to rewarding early funnel influence.
Once you have traffic, you need to "make money" from this traffic. This is the fun part. Without spending a dime, you can promote all the top brands in the world through affiliate programs. As a WA member, you'll learn how you can choose from close to 600 MILLION products/services and easily promote them on your website. No inventory. No shipping. No support required.
Extra Legwork: The opportunity to work with content publishers is enticing to Luxury Brands, and with good reason – content offers a perspective and level of exposure that sells the brand’s message and caters to what’s important to customers. This is a huge benefit, but comes at a price – Luxury Brand advertisers have to manage a lot of what makes this content so dynamic. This “managing” includes providing free products to their publishers, ensuring that photo shoots properly represent the product, and that content is produced in a way that reflects the brand’s goals.
Nunez immediately saw the potential of the CrazyForBargains affiliate program, and thought it would be successful because it paired a generous commission rate with an extensive inventory of a niche product. “They have a wide variety of fun family sleepwear at very affordable prices, and free shipping for purchases exceeding $40. Further, they have a terrific conversion rate. Put that all together, and they are a very attractive program to promote for all affiliate marketers,” Nunez explains.
Nunez says one of the keys to success of the CrazyForBargains affiliate program is Murphy’s involvement. It’s not uncommon for Murphy to consult with top affiliates directly and adjust product mix and merchandising to increase conversion, a strategy that drives mutual profitability and long term loyalty. From there, Nunez says, it’s just a matter of getting the word out.
Next, it’s completely normal to have reservations about publishers that are in coupon/loyalty based programs, but just because they’re more widespread across their advertiser offerings doesn’t mean they won’t give special treatment to Luxury Brand advertisers. Rakuten affiliate experts noted that many publishers in these models recognize the importance of presentation and aesthetics for Luxury Brands and are more than happy to provide customized brand pages for their luxury partners. The best way to find out how to accomplish this is to work with your Rakuten account representative.