Content Creators Are Not High Converting: Luxury brands looking to get exposure and increase prestige may earn that by partnering with content-driven publishers, but does this convert into sales? Rakuten Affiliate Network experts that work on Luxury Brands say that the additional reach for brands is beneficial, but comes at a cost of low conversion rates for sales.
Sometimes, you need a good refresher about how successful actual people can be. People who post about their success, people who try to help others become successful, people who don’t care about their niche being undercut because they know they’re the best at what they do. I’ve tracked down case studies from five of these successful marketers, and that’s what I’m bringing to you today.
First of all - The 30-Day Challenge. This is a completely free 30-day course we put together over at MonetizePros. The goal of it is to teach you all of the critical skills in internet marketing while getting you to your first dollars in the first month as well as giving you a long-term road map to building out the business to something more serious.
Quora - similar to Reddit but it’s not anonymous so you have to limit how much you ask/share if you want to protect your niche and your ideas. But, it’s nice for getting answers from actual “known” experts. That’s the one drawback to Reddit - someone on here that claims to be an authority could actually just be some guy living in his mom’s basement regurgitating information found on the internet.
I can’t remember exactly when, but I decided to turn online looking for earnings. Various scams and attempts to “get rich quick” came and went. I tried a bit of MLM (failed), tried to earn money with spread betting (failed), tried this and that (failed this and was terrible at that), before I eventually found a community that would train me. Think of it as half “training course” and half “forum”.
Most of my research time was spent looking at what other sites were in those niches, what needs they were addressing, how they were making money, what affiliate programs/merchants were already out there and then seeing where there were gaps. I spent a lot of time on existing forums in each niche to see what some of the prevalent questions were and how well they were able to be addressed by the users. Then I built my strategy from that.
In July 2009, Murphy hired an outsourced program manager to run the affiliate program. She chose Michael Nunez of AffiliateManager.com. Nunez’s fees range between $2,500 and $5,000 per month. The variance depends on whether or not there are performance incentives in place, and on whether additional services are needed such as design and development.
Currently, the affiliate channel represents 11 percent of CrazyForBargains’ overall revenue. Murphy hopes that it will eventually increase to 20 percent. She likes the affiliate program because it is a performance-based marketing channel. Instead of paying for ad placements and hoping those impressions convert, CrazyForBargains pays 12 percent commission on completed sales. The program also offers a 365-day cookie, which means that affiliates earn commission on any repeat purchases that occur within 365 days of the initial referral.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
When asked about the best main selling point for LiveChat, Robert said “I usually like to recommend it to visitors who don’t mind paying a little extra and want to have a hassle-free, well-designed and well-thought-out product”. Since the site promotes its own content, Robert doesn’t use the tools provided by the program. He decided to rely solely on his own blog writing and reviews and only added LiveChat logo in the article.
A good part of my customers in London were affiliates and they were almost begging us to make them spend more on ads. That made me understand the ROI on that spending must have substantial, otherwise they would not have spent so much. Other than that, I had also wanted to be able to travel through North America, and affiliate marketing gave me that option.
"Beware guys! Amazon does not approve you for Amazon Asociates if you show them a site with this theme and with only Amazon content on it. You need to have a "blog-like" site with content and maybe a few Amazon add blocks only. I did the mistake to populate a site with this theme and a few hundred goods from Amazon, and my application was turned down at once. Luckily I have several Amazon affiliate IDs, and I could therefore replace the unapproved ID in my mysql database with one of my "old" ones. Then all worked just great. If you don't have "old" IDs, you must show Amazon a blog or other content rich site to be approved. Then you are free to change over to this theme later on. "
The last step here is to take action. I assume you’re reading this because you already have your own website, but the truth is it’s not necessary. If you do have a website, the Diem CBD Ambassador Area has pretty much everything you need to get started, including web banners, direct linking capabilities, and stat tracking. But if you want to promote sales locally, Diem CBD also offers custom business cards and postcards for affiliates to use through networking with local businesses. No other CBD affiliate program offers this same level of promotional material, and through my discussions with their affiliate manager it’s become pretty clear that they are willing to provide many just about any resources I need as long as they see me actively promoting their products and making sales. The level of support so far has been incredible.
In addition to publishing ratings and reviews of affiliate marketing offerings, SuccessWerx offers free Profile Pages for companies wishing to promote their offerings. The group also offers advertising programs as well as Enhanced Profile pages, which are available for a small fee. Companies interested in setting up a profile page or advertising can inquire via the contact page on SuccessWerx.com.
There are challenges to running a successful affiliate program. One of them is “trademark bidding,” the practice of affiliates submitting pay-per-click bids on a brand name or trademark, hoping to get their ads to appear in search engine results when a consumer searches for that brand or trademark. Traditional marketing theory would attribute that traffic to successful branding campaigns, not to an affiliate who manages to bid high enough to get its affiliate link listed in results. Nunez combats that with constant monitoring of search engine results.
Next, it’s completely normal to have reservations about publishers that are in coupon/loyalty based programs, but just because they’re more widespread across their advertiser offerings doesn’t mean they won’t give special treatment to Luxury Brand advertisers. Rakuten affiliate experts noted that many publishers in these models recognize the importance of presentation and aesthetics for Luxury Brands and are more than happy to provide customized brand pages for their luxury partners. The best way to find out how to accomplish this is to work with your Rakuten account representative.