And speaking of customers, one of the best ways your Luxury Brand can gain an advantage by simply thinking about who their customers are, not who they envision them to be. According to Rakuten affiliate experts, the challenge comes from Luxury Brand advertisers thinking that their customers prioritize the presentation and exclusivity of the brand, which is why they’d prefer to learn about products from places like content sites versus coupon/loyalty programs. While it’s true that customers do appreciate the value and presentation of the brand, they’re not on coupon sites or loyalty sites for a discount or because they can’t afford the brand otherwise – just the opposite in fact. Most affluent shoppers are looking to buy Luxury Brands through these sites because they’re looking to earn value in places other than savings. This could be because of a rewards-type structure on loyalty sites, or free shipping on a coupon site. Knowing your customers are key, knowing where they shop and why is even better. the graphic on the right illustrates the mindset of affluent consumers: they shop for the best deal the can, even if that deal means finding their savings somewhere other than the pricetag.
The following are direct CBD affiliate programs that you can join. With these, you don't have your own website, you are simply provided an affiliate tracking link that you can share in blog posts, social media, etc. When someone clicks on your link and decides to make a purchase, you'll earn a commission! Make sure you let tentative customers know the payment process for those not currently accepting regular credit card payments. For example, with CBD & Hemp Superstore – once you complete your purchase you will receive an email that has a link to pay via E-check. You will be required to enter your bank routing number, account number, and a check number (be sure to void that check so you don't use it again). This is the same process for setting up auto payments for most online bills.
Currently, the affiliate channel represents 11 percent of CrazyForBargains’ overall revenue. Murphy hopes that it will eventually increase to 20 percent. She likes the affiliate program because it is a performance-based marketing channel. Instead of paying for ad placements and hoping those impressions convert, CrazyForBargains pays 12 percent commission on completed sales. The program also offers a 365-day cookie, which means that affiliates earn commission on any repeat purchases that occur within 365 days of the initial referral.
The answer has assumed to be exclusivity: partner with a few publishers that reflect the high value that a luxury brand advertiser brings in their products, and capture that market that values exclusivity and high quality. However, there are publishing partnership opportunities in affiliate marketing that maintain that exclusivity and value while capturing new customers and extending the brand’s reach. In this case study, we take a close look at how luxury brands can yield high amounts of success in affiliate marketing by partnering with Coupon and Loyalty/Reward sites without compromising the brand’s high value.
The first tip is to not come into affiliate marketing with broad opinions of what won’t work. Rakuten account managers stress that overarching statements such as “We refuse to work with a certain publisher or publishing model” can be detrimental to early success. Affiliate marketing affords a lot of opportunities and countless potential, and limiting yourself to these opportunities will prevent you from gaining a competitive advantage in the affiliate space.
Setting up any of this on your own would take specialized technical expertise and many hours of trial and error. As a cannabis affiliate marketer, lack of time is your biggest constraint, so a comprehensive affiliate marketing program like RevOffers is your secret weapon. It accelerates your progress by giving you access to the best offers in the CBD oil business, and the data and analytics you need to continually improve your performance.
The last step here is to take action. I assume you’re reading this because you already have your own website, but the truth is it’s not necessary. If you do have a website, the Diem CBD Ambassador Area has pretty much everything you need to get started, including web banners, direct linking capabilities, and stat tracking. But if you want to promote sales locally, Diem CBD also offers custom business cards and postcards for affiliates to use through networking with local businesses. No other CBD affiliate program offers this same level of promotional material, and through my discussions with their affiliate manager it’s become pretty clear that they are willing to provide many just about any resources I need as long as they see me actively promoting their products and making sales. The level of support so far has been incredible.