The unfamiliarity within the search space can be daunting for some, however TM+ (trademark+) simply refers to affiliates bidding on the trademarked name of a merchant, plus other terms, such as “merchant coupon” or “merchant code.” A TM+ campaign can be a fantastic remedy to the problem facing many advertisers today on how to drive greater incrementality with top performing affiliates. 

Next, it’s completely normal to have reservations about publishers that are in coupon/loyalty based programs, but just because they’re more widespread across their advertiser offerings doesn’t mean they won’t give special treatment to Luxury Brand advertisers. Rakuten affiliate experts noted that many publishers in these models recognize the importance of presentation and aesthetics for Luxury Brands and are more than happy to provide customized brand pages for their luxury partners. The best way to find out how to accomplish this is to work with your Rakuten account representative.
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