He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
There's an element of gambling to it, each campaign is a gamble to a certain degree, although it's an informed, educated gamble rather than just rolling a dice and hoping for the best. Well, actually, I think for some people rolling a dice would be just as effective, but hopefully if you decide that advertising is your thing, you'll do it intelligently. 
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If you noticed the first table in my summary it showed that one of my sites was active with over 3000 posts before I started this case study. I used to run it as a business and I had 11 paid freelancers all writing content for me for a couple of years. It didn't work out - the business model was flawed as well as a lot of other factors - but the content was already paid for so I left it up there. Other than the content that was in the first table, I wrote everything myself this past month. I'm pretty good at structuring articles and pumping out content. I get that from college - my B.S. skills are pretty good! Thanks for the question!
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